I'll be honest, when I finally got my hands on When Will It Stop I wasn't completely overwhelmed, I had mixed feelings on the Album but was glad to hear features from the likes of Styles P A Living Rap Legend and the likes of Anthony Hamilton who features both on this track and in the vido. It's become quite a common thing for US Features to flake out on featuring in videos and it kind of takes away from the collaboration. Giggs, the pioneer for UK Rap and current head honcho hits the nail on the head with his tongue in cheek style, trademark delivery and this overseas connect. The video is classy, elegant, seemless and so bossy, thankfully it's got that smooth english authenticity about it. Though clearly staged and a bit stiff in some parts, the video is suave and a refreshing change to the typical urban bad boy vibe. Some nice touches, like the live band on the side of the road, the classic caddillacs and the overall classiness of it all really brings it together, Mr Kool's BACK.
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